where is the world going?
this simple question is on the mind of every CEO, every politician, every leader in every industry… and every parent.
my job is to define where the world is going for our clients… we future forecast and design their sustainability ecosystem.
and in every instance we believe deeper… more meaningful relationships are possible between business and society.
my personal theory is grounded simply in Maslow’s hierarchy of needs. it doesn’t require any complication… no psychology… and to me… no proof. to me it’s almost fact.
here is my thought:
because most of us have advanced as a society in a way that we enjoy life void of concern over our physiological requirements…
because most of us have solutions in so many areas that permit a life spent worrying less about safety… we have more capacity for deeper thinking.
the simply fact that technology has all but managed or eradicated these bottom 2 levels… more of us are spending time exploring love, esteem and self- actualization.
call me jaded… call me ignorant… call me a dreamer… i don’t care what you call me…
I believe that our future generation… our children of today… they won’t ever worry about physiological needs or safety… as they will help each other… they will bind together like no generation ever before… and in the words of Lorde in her track TEAM.. i say
"i’m kind of over getting told to throw my hands up in the air, so there… i’m kinda older than i was when i revelled without a care, so there…"
I believe… our future is bright with people who live a deeper… more meaningful life. they won’t "wave their hands in the air like they don’t care…" they will stand up… tall.. strong and beside each other… and live.
this spot… is incredible.
tell me… what you do you think the future holds?