I believe we all have it in us... the only thing that separates us is our belief that we can do it. While I am CEO of 3C, this is my personal blog.


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I don’t get it… At all… First I didn’t get it when Scotiabank created the line “you’re richer than you think” and now I really don’t get why @apple would totally rip it off..!?

I’ve been told that for #Scotiabank it’s apparently the most successful tag line in… Well…. Some have said history… (I’d love to see how they conducted the research on that one… Or dare I say… Reverse engineered the result they wanted)…

But why would such an innovative group deliberately steal the exact structure of a currently running massive ad #campaign in #canada? Or is this what #innovation truly is?

Is innovation being the first to market? Or the best to market? And are simple little tweaks done better… The best form of innovation?

Now… If I were Scotiabank… I’d target tech enthusiasts with a campaign TODAY!! reading “thanks for the compliment #Apple” and link right to this page.

I declare we change war by changing what it means. By removing the defined “state of armed conflict” and define war for what it truly is:

A state of conflict due to variance in perspective between any 2 groups of people.

This distinction through language will remove the implied intention and render the term to nothing more than what it is; A disagreement between groups.

In order to find a solution we must begin with finding a possibility… The possibility I am creating here is that we define war for what it is… And not for what it has been.

#joinme #share #gaza #politics#war #peace #love #dontjustlikeshare #openyoureyes

Drawn by a #child in #Syria this picture hangs in @mizzle_moo’s bathroom to remind her everyday to be thankful for all she has… And to live determined to help other children achieve their most basic dreams of being able to skip rope, play ball, cook, eat and spend time with their mother…. Even if their home is a tent… The sun still smiles over them.

Thank you @SaveChildrenCAN for your devotion to these children… And for this picture.

#love #savethechildren #war #syria #start #behuman #parenting #future

6 “illegal” #garbage dumps have been discovered in our #oceans… And most are twice the size of #Texas.

The Atlantic Gyre stretches between #California and #Japan with plastic taking thousands of years to degrade in water.

What the hell are we doing to our #planet?

#openyoureyes #environment #care

That needle was used by your friend… Maybe your brother… Sister… Coworker or maybe parent… Stop turning a blind eye to those who are begging for help.

#drug #addiction is a serious problem in most major cities and #toronto is no stranger to it.

Stand up and fight for those who suffer from #mentalhealth and #addiction by realizing that needle… Could very well have been used by someone YOU #love.

Carry compassion as you step with purpose towards this issue.

Dear cancer,

You tear through life recklessly, without reason or cause. Leaving a wake so aggressive that it’s waves crash our shores over… and over… and over again. Drowning our dreams… exhausting our wishes and challenging our efforts.

fuck. you.

You have no purpose, no value and no need. You are not worth our tears. You are not worth………. 


Marc Andreessen’s response when asked “what is the next issue to undergo a sea change in social acceptance?” - I couldn’t agree more. I believe the entire concept of “normal” will disappear along with judgement, racism, religion and more. We will become ultra individual and operate at a higher level of intelligence, understanding and empathy. And this shift won’t come without some significant battles. The next few years will be interesting. #technology #future #advertising #thisis3C

where is the world going?

this simple question is on the mind of every CEO, every politician, every leader in every industry… and every parent.

my job is to define where the world is going for our clients… we future forecast and design their sustainability ecosystem.

and in every instance we believe deeper… more meaningful relationships are possible between business and society.

my personal theory is grounded simply in Maslow’s hierarchy of needs. it doesn’t require any complication… no psychology… and to me… no proof.  to me it’s almost fact.

here is my thought:

because most of us have advanced as a society in a way that we enjoy life void of concern over our physiological requirements… 

because most of us have solutions in so many areas that permit a life spent worrying less about safety… we have more capacity for deeper thinking.

the simply fact that technology has all but managed or eradicated these bottom 2 levels… more of us are spending time exploring love, esteem and self- actualization.

call me jaded… call me ignorant… call me a dreamer… i don’t care what you call me…

I believe that our future generation… our children of today… they won’t ever worry about physiological needs or safety… as they will help each other… they will bind together like no generation ever before… and in the words of Lorde in her track TEAM.. i say

"i’m kind of over getting told to throw my hands up in the air, so there… i’m kinda older than i was when i revelled without a care, so there…"

I believe… our future is bright with people who live a deeper… more meaningful life. they won’t "wave their hands in the air like they don’t care…" they will stand up… tall.. strong and beside each other… and live.

this spot… is incredible.

tell me… what you do you think the future holds?

Only a few of you will understand what this means.. And for those who do.. I want you to know how incredible it feels to #payitforward

This post is not about me.. It’s about the 2 families I was able to help bring together by donating my points… And for context… 62,000 points is a small TV. I don’t watch TV.. But I will watch 2 families unite!

So excited and thankful to be a part of it!!

#live #aeroplan #thisis3C #illneedtissues

Why do clients always think agency people are kissing ass? Oh wait.. Because so many do! Be #authentic! Be #genuine. #loveyourclient #thisis3C

Wishing I could share this presentation.. I’m so proud of the collaboration between client & #3C and all of the impressive thought that has gone into this! #loveyourclient #thisis3C

Focused on the hustle of design.. This brilliant mind is finalizing the look of #3C #comingsoon #thisis3C

The concept of product development for a specific target has been forever changed by #apple. Companies who design for life, regardless of age or income, will build our future. “Everything in life was made up by people no smarter than you” #stevejobs #legend

So true..

(via peloponnesian)

Thank you so much @joyoushealth for your contribution to me being auctioned off at #loveaheart

To the lady who bids the most.. Joy has donated her new book, her fabulous Body Butter and a one on one nutrition consultation with her!

And this is just day 2! Just wait until you see what tomorrow will bring….

I will also be posting a pic of the incredible @jessicajensenofficial clutch tomorrow!

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